| With an appreciation for the arts and an eye for quality, Shiatzy Chen has found her passion in contemporary Eastern styles, combing the superb craftsmanship of the West with the East’s attention to detail. Through her insistence on consistency in brand-name quality and by taking fashion on a journey across a millennium of classic styles, Shiatzy Chen has literally transported her tailored Eastern aesthetic to another era and forged a brand-new direction for potential and growth.
The Shiatzy Chen fashion house opened its doors in 1978 in Taipei. The Chinese name means "the new look of China", so the natural inclination was to cut a silhouette of past and present through transformative design. "初衷", meaning "original intention" in English, is written on each label and deftly sewn into the collar. As for brand philosophy, Shiatzy Chen insists on a brand that doesn't follow fashion trends blindly. Fashion is not just fashion- it's a humanistic lifestyle taken from a completely new angle. In this way, style retains the substance necessary to be passed down to future generations, bonding the past and present as it has been done for centuries.
Shiatzy Chen's no holds barred approach has remained consistent throughout her thirty spring and fall collections. Shiatzy Chen is determined to secure a position on the global market, with the creation of a world-class luxury brand as the ultimate goal.
Chinese Profound Inspiration: The colors, silhouette, and beauty of the orient are essences that inspire Shiatzy Chen. By interpreting oriental images and literary inspirations into fashion creations, Shiatzy Chen creates exquisite tailoring and craftsmanship.
Foundation of Artistry: Integrating classic traditional Chinese embroidery to innovative motifs and fashions, Shiatzy Chen’s pieces often include intricate embroidery by the Suzhou technique. |
