Indian fashion retailers are leveraging technology and redefining strategy to cope with the new normal. Ever since covid-19 has become a reality, most economic sectors around the globe have...

Majority of sectors have been hit hard during past few months; none more so than retail and fashion. A recent report by the Sustainable Apparel Coalition stated that foot traffic in retail has...

The festive season is here and time it is to jazz up like never before! It is that time of the year again with diyas, lights and gifts.. Winter's here, and so is the festive season, and with it...

Getting started as a new brand in the fashion industry is no easy feat. The industry has suffered immensely this year as a result of the Covid pandemic, with many brands holding on to their...

Nayantara Singh offers tips to those who aspire to carve out a career in fashion styling. In today's world of social media, uploading pictures on such platforms has become a trend. People upload...

Innovation is woven into the fabric of the fashion industry, giving it a tremendous advantage over staid industrial actors in navigating the shift to a circular economy. Circular systems need...

Sustainability and fair trade practices are becoming an emerging trend in the packaged goods, fashion and handloom industry as protecting the environment is one of the top priorities among the people ...

T-shirt businesses have a major share in the fashion industry. In recent years, independent labels have grown ten-fold as consumers search for more exclusive and unique t-shirts. This is mainly owing ...

Face shields are entering the realm of fashion following the spread of Covid-19. The pandemic has already affected our day to day activities dramatically. From working at home to virtual schooling,...

What makes Indian fashion so different from creations of designers in the rest of the world? The answer lies in the country's expert craftsmen and embroiderers who add amazing value to every garment...