Traditional textiles are gaining renewed relevance as fashion shifts towards sustainability and cultural authenticity. Collaborations, digital platforms, and ethical branding help artisans thrive in ...

Fashion’s impact on biodiversity spans from habitat destruction and water pollution to microplastic waste and overproduction. Biodiversity loss threatens climate stability, food security, and public ...

Sugar-based textiles from crops like sugarcane and corn offer biodegradable, renewable alternatives to synthetic fibres. They lower carbon emissions and promote circular fashion. Though challenges...

Kanchipuram silk sarees, rooted in South Indian tradition, are famed for their rich silk, gold zari, vibrant colours, and mythological motifs. Woven using the Korvai technique, they seamlessly blend ...

Bandhani, a centuries-old tie-dye craft from Gujarat and Rajasthan, is created by tying tiny fabric sections and dyeing them into vibrant patterns. With roots in the Indus Valley, it remains a...

Khadi 2.0 transforms a legacy fabric into a symbol of sustainable, modern fashion. Hand-spun and energy-free, it reduces environmental impact while supporting rural artisans. Designers are reviving ...

Solar fashion integrates lightweight, flexible photovoltaic cells into garments, allowing them to harness sunlight for power. This innovative technology reduces reliance on fossil fuels and offers...

Social media marketing has become essential for fashion brands, driving global visibility, consumer engagement, and brand loyalty. Platforms like Instagram, Facebook, Pinterest, and YouTube offer...

Our clothing choices are influenced by emotions, personality, cultural norms, and societal expectations. What we wear often reflects our mood, from confident outfits to comfort-driven choices....

Traceability in fashion is crucial for building trust, meeting regulatory standards, and ensuring ethical practices. Consumers demand transparency, and brands that prioritise traceability can...