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Craft Meets Commerce: The Future of Traditional Textiles in a Fast-Paced Fashion Industry
Craft Meets Commerce: The Future of Traditional Textiles in a Fast-Paced Fashion Industry

Traditional textiles are gaining renewed relevance as fashion shifts towards sustainability and cultural authenticity. Collaborations, digital platforms, and ethical branding help artisans thrive in ...

How Fashion Impacts Biodiversity: Protecting Ecosystems Beyond Carbon Emissions
How Fashion Impacts Biodiversity: Protecting Ecosystems Beyond Carbon Emissions

Fashion’s impact on biodiversity spans from habitat destruction and water pollution to microplastic waste and overproduction. Biodiversity loss threatens climate stability, food security, and public ...

Is Sugar the New Black for Sustainable Fashion?
Is Sugar the New Black for Sustainable Fashion?

Sugar-based textiles from crops like sugarcane and corn offer biodegradable, renewable alternatives to synthetic fibres. They lower carbon emissions and promote circular fashion. Though challenges...

Kanchipuram Silk Sarees: The Ultimate Guide to History, Styling, Motifs & Buying Guide
Kanchipuram Silk Sarees: The Ultimate Guide to History, Styling, Motifs & Buying Guide

Kanchipuram silk sarees, rooted in South Indian tradition, are famed for their rich silk, gold zari, vibrant colours, and mythological motifs. Woven using the Korvai technique, they seamlessly blend ...

What is Bandhani? History, Origin, and Evolution of Rajasthan's Tie-Dye Tradition
What is Bandhani? History, Origin, and Evolution of Rajasthan's Tie-Dye Tradition

Bandhani, a centuries-old tie-dye craft from Gujarat and Rajasthan, is created by tying tiny fabric sections and dyeing them into vibrant patterns. With roots in the Indus Valley, it remains a...

Khadi 2.0: Reinventing India’s Iconic Fabric for the Modern Consumer
Khadi 2.0: Reinventing India’s Iconic Fabric for the Modern Consumer

Khadi 2.0 transforms a legacy fabric into a symbol of sustainable, modern fashion. Hand-spun and energy-free, it reduces environmental impact while supporting rural artisans. Designers are reviving ...

Wearing the Future: How Solar Fashion is Powering a Sustainable Tomorrow
Wearing the Future: How Solar Fashion is Powering a Sustainable Tomorrow

Solar fashion integrates lightweight, flexible photovoltaic cells into garments, allowing them to harness sunlight for power. This innovative technology reduces reliance on fossil fuels and offers...

Fashion’s Digital Runway: How Social Media Marketing Drives Brand Success
Fashion’s Digital Runway: How Social Media Marketing Drives Brand Success

Social media marketing has become essential for fashion brands, driving global visibility, consumer engagement, and brand loyalty. Platforms like Instagram, Facebook, Pinterest, and YouTube offer...

Why We Wear What We Wear: A Deep Dive into the Everyday Psychology of Clothing Choices
Why We Wear What We Wear: A Deep Dive into the Everyday Psychology of Clothing Choices

Our clothing choices are influenced by emotions, personality, cultural norms, and societal expectations. What we wear often reflects our mood, from confident outfits to comfort-driven choices....

Traceability in Fashion: Building Trust and Competitive Advantage Through Transparency
Traceability in Fashion: Building Trust and Competitive Advantage Through Transparency

Traceability in fashion is crucial for building trust, meeting regulatory standards, and ensuring ethical practices. Consumers demand transparency, and brands that prioritise traceability can...

Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn