The block-printing style called 'ajrakh' is a legacy of the Indus Valley Civilisation. Renu Gupta writes about a craft that is now seeing resurgence. Ajrakh is an ancient block-printing method on...
The bankruptcy of Karstadt, the end of Bread & Butter, and the entry of Chinese companies were some major headlines that dominated in Germany, writes Regina Henkel. Both a plethora of problems and a...
Wearable art is a new art form introduced with the invention of the sewing machine and its practitioners interpreting fashion the way they think it should be. Vince Quevedo discusses about Japanese...
The fashion industry with its ever changing trends has had a big role to play in polluting the environment. But with growing awareness among the consumers, many apparel manufacturers have switched to ...
Social media has opened doors to new and emerging designers with small budgets to push their creativity and contribute to the fashion world by actively staying plugged-in. Designers and brands now...
The growing demand for fashionable intimate apparel in India is providing a boost to the innerwear market. Fibre2fashion gives an overview of the biggest players domestically and globally along with...
For over a hundred years, Forster Rohner AG has stood for high-quality embroidery. They produce embroideries for elite fashion houses, and range from ready-to-wear to haute couture. With their new...
Should luxury brands make their presence felt on social media? Can social media work in favour of luxury brands? Fibre2Fashion introspects how being on social media can help brands expand reach,...
Most of us are shopping addicts. The first thing people think about spending weekends or when they get a pay check is how they can escape to that mall and be part of the shopping frenzy....
In today's marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself...