Should luxury brands make their presence felt on social media? Can social media work in favour of luxury brands? Fibre2Fashion introspects how being on social media can help brands expand reach,...

Most of us are shopping addicts. The first thing people think about spending weekends or when they get a pay check is how they can escape to that mall and be part of the shopping frenzy....

In today's marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself...

Dr. Darlie Koshy's pioneering contributions to fashion and design education over the last quarter of a century has been well acknowledged by academia, industry and policymakers alike. A Doctorate in...

There was a time when the internet was used to exchange documents and to read up.As the time passed, it has became a tool to communicate with, shop, influence people and even write online journals....

The lack of an established supply chain is hampering growth of the innerwear industry. The shortage of high quality raw material for innerwear means brands which focus on quality need to import raw...

Improvisation of infrastructure, reforming labour laws, investing in a skilled labour force, implementing the Goods and Services Tax (GST) and most importantly, speedy approvals are some of the...

Not every fashion design graduate wants to move out of comfort zones, and out of glitzy metros. Hemang Agrawal was one of those exceptions who did. He went back to his hometown of Varanasi and has...

Innovation flows through the veins of fashion designers and textile houses. There was a time when people mocked at those who made the mistake of wearing their clothes inside out. That was the side...

3D printing is conquering the fashion world. Although the pioneering new technology still has limitations, more designers are today experimenting with it and create entirely new looks. This spring,...