In today's marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself...

Dr. Darlie Koshy's pioneering contributions to fashion and design education over the last quarter of a century has been well acknowledged by academia, industry and policymakers alike. A Doctorate in...

There was a time when the internet was used to exchange documents and to read up.As the time passed, it has became a tool to communicate with, shop, influence people and even write online journals....

The lack of an established supply chain is hampering growth of the innerwear industry. The shortage of high quality raw material for innerwear means brands which focus on quality need to import raw...

Improvisation of infrastructure, reforming labour laws, investing in a skilled labour force, implementing the Goods and Services Tax (GST) and most importantly, speedy approvals are some of the...

Not every fashion design graduate wants to move out of comfort zones, and out of glitzy metros. Hemang Agrawal was one of those exceptions who did. He went back to his hometown of Varanasi and has...

Innovation flows through the veins of fashion designers and textile houses. There was a time when people mocked at those who made the mistake of wearing their clothes inside out. That was the side...

3D printing is conquering the fashion world. Although the pioneering new technology still has limitations, more designers are today experimenting with it and create entirely new looks. This spring,...

The state minister for textiles announced the government's plans at the recent Consortium of Green Fashion event in Mumbai. And as the event itself showed, sustainable fashion is fast gaining...

At the end of the day, it's only the people and the planet that will matter. The day will come when whatever is not sustainable, may not be seen as fashionable at all. It's in industry's own interest ...