Solar fashion integrates lightweight, flexible photovoltaic cells into garments, allowing them to harness sunlight for power. This innovative technology reduces reliance on fossil fuels and offers...

Social media marketing has become essential for fashion brands, driving global visibility, consumer engagement, and brand loyalty. Platforms like Instagram, Facebook, Pinterest, and YouTube offer...

Our clothing choices are influenced by emotions, personality, cultural norms, and societal expectations. What we wear often reflects our mood, from confident outfits to comfort-driven choices....

Traceability in fashion is crucial for building trust, meeting regulatory standards, and ensuring ethical practices. Consumers demand transparency, and brands that prioritise traceability can...

The Banarasi brocade saree, originating from Varanasi, is a rich blend of Persian and Indian weaving techniques, symbolising royal elegance. Made with Katan silk and intricate zari work, it takes...

Fusion fashion blends Eastern and Western styles, creating a dynamic cultural expression. It celebrates diversity, globalisation, and creativity, merging traditional techniques with modern designs. ...

Patola sarees from Gujarat are renowned for their intricate double ikat weaving technique, requiring months of skilful work. These sacred garments were historically worn by royalty and deities,...

Drones are revolutionising fashion retail supply chains by improving inventory management, enhancing accuracy, and supporting sustainability. They automate warehouse tasks, reduce labour costs, and...

Digital twins are revolutionising fashion by enabling precise, on-demand production. They reduce waste through virtual prototyping and material simulation, and optimise inventory using predictive...

AI is transforming fashion sourcing by enabling smarter decisions through trend forecasting, risk prediction, and enhanced supply chain efficiency. It helps brands optimise inventory, reduce waste,...