There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem,...

Quick, what's the typical greeting used most often by 60% of retail stores? You're right if you guessed, “Can I help you?” The visitor's usual response, “No thanks, just looking.” The problem is the...

‘Window display’ is the fine art of displaying store merchandise in the store window. Window display is emerging as the new mantra in retail and is fast changing from a dull, uninteresting exhibition ...

Predicting retail trends is never a task for the faint-hearted. So much risk is tied to the fickleness of consumers, who, as a collective class, are changing their buying preferences and habits with...

RFID is not a new concept. RFID tags consist of silicon chips and an antenna that can transmit data to a wireless receiver. With the field of wireless reading device, hundreds of tags can be read in...

Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know...

Radio Frequency Identification (RFID), the technology of the future, has long established itself in our everyday lives. It is already deployed in various areas ranging from efficient inventory...

Retail Sales Coaching should be designed to work on behalf of each individual Salesperson who wants to succeed for them, while being part of an environment that nurtures and speeds their growth

The word ‘Mannequin’ is derived from the Dutch “Mannekijn”, which literally means “little man”. It is a life-size, articulated doll, especially used to demonstrate arrangement of drapery. The history ...

There are several road trade shows, conventions and events where a company has to be prominent in peoples’ eyes so that it is recognized. This popularity and impression is made through display...