So much about branding seems logical and sensible that it's difficult to imagine a time when the concept wasn't so obvious. With the advent of marketing science, and its expansion into advertising,...
So much about branding seems logical and sensible that it's difficult to imagine a time when the concept wasn't so obvious. With the advent of marketing science, and its expansion into advertising,...
Are you getting enough business? Would you like to increase your both your sales and profits? When I help companies to better partner with their customers, I'm frequently asked, "How can we increase...
Some of the most important skills a retail salesperson can develop are their visual merchandising skills. A creative and skilled retailer can use the art of visual merchandising to breathe new life...
Retail accounting services can make businesses more profitable and hassle free as it curbs the time consumed by the unprofessional and also provides 100 per cent satisfaction. Numbers are something...
There is dispute among segments of the retail industry as to the retail math terminology and calculations used in the business. There is definitely a need for a "common language" for the industry as...
To many retailers, inventory turn is one of the most confusing concepts in the retail business. (Later in this module, we are going to use the humble banana to clear up some of that confusion)
How do winning retailers go about maximising the visual impact of their stores? Inside Retailing Magazine has checked out two finalists in the Best Overall Use of Visual Merchandising category at The ...
Consumer confidence waned in June, dropping to its lowest level since August of last year, according to The Conference Board’s consumer confidence index. The drop was attributed to a perceived...
The recent Government initiative to look into the likely impact of FDI is a late but necessary decision - S. Mohammed Irshad writes from Kerala. Though this review is inspired by the electoral...
While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect