Retail contributes 14 per cent to India’s GDP, with organised retail growing rapidly, driven by big players like TATA and Reliance. Retailers face challenges like customer satisfaction, product...

Window displays are a retailer's key tool for conveying the store's image and attracting customers. They reflect style, content, and price point while engaging pedestrians emotionally. By updating...

Digital retail signage offers environmental benefits by reducing paper and ink usage, helping save trees and decrease landfill waste. Though requiring energy, advances in energy-efficient displays...

Mannequins are vital in retail for creating engaging window displays that attract customers and boost sales. Their lifelike designs enhance visual merchandising, showcasing apparel in creative and...

The article explores the emerging luxury retail market in India, highlighting its vast growth potential. Despite being in its nascent stage, India’s affluent consumers, especially in cities like...

The 2010 Global Powers of Retailing report highlights three key trends: 1) Retailers must strengthen multichannel strategies as online sales grow slowly, but social networking boosts marketing. 2)...

Women have become key drivers in retail growth, with their increasing independence, higher incomes, and decision-making power. Retailers are catering to women by offering quality, and convenience,...

E-retailing, initially developed in Europe, involves passive and interactive systems, focusing on customer convenience and technology. It thrives on factors like website effectiveness, goodwill, and...

Branding involves using names, symbols, or designs to distinguish products from competitors. A brand name identifies goods or services, while sales promotions offer incentives to encourage purchases. ...

Global retailing in fashion has evolved from local labels to international brands. Expanding into global markets involves strategic decisions on location, pricing, competitors, and cultural factors....