Loyalty programs are essential for apparel retailers to build customer relationships and enhance sales. They offer rewards, discounts, and promotions, with many shoppers engaging in multiple...

Organized retail in India remains small but is growing, driven by rising disposable incomes and changing consumption patterns. The global economic slowdown led to lower sales, cautious consumer...

Effective space planning is crucial for retail success, as it influences customer attraction and purchasing decisions. Retailers must use space allocation tools like CAD drawings, square footage...

Visual merchandising, including window dressing, is key to driving sales by showcasing products effectively. For clothing, using mannequins and grouping complementary items encourages purchases. In...

Retailers like Spencers Retail, Shoppers Stop, and Bata India are using innovative strategies to engage customers beyond discounts, such as offering workshops, home delivery, and personalized...

Mannequins are a powerful tool in visual merchandising, helping to personalise items and show how they look on a body. They can also set different moods depending on the setting, enhancing the appeal ...

E-retailing, or electronic retailing, involves selling goods online, primarily through the internet. It emerged in the 1990s and is a subset of e-commerce, specifically following the B2C model....

Retailing begins with the quest to attract more people to the store. The exterior of the store is the first attraction for the passers-by. A well-decorated store front can make the people stop and at ...

The supply chain plays a crucial role in the growth of India's organized retail sector by ensuring efficient logistics, inventory management, and cost reduction. As demand increases, retailers must...

The fashion industry faces challenges with rapidly changing trends and brand positioning. Luxury, near-luxury, and standard retailers target different income groups, with economic downturns affecting ...