Mobile marketing is trending high to reach wider audiences. There are more than 100 million people who have access to smartphones. And in a technology conscious market, fashion brands and products...

Mumbai's ban on skimpily clad mannequins, citing concerns about sexual abuse, contrasts with their popularity among Indian retailers. Mannequins boost garment sales by 43%, prompting frequent display ...

In retail, eye-catching merchandise displays are crucial for attracting customers and boosting sales. Mannequins play a key role in fashion retail by showcasing products effectively. With perfect...

The travel retail industry has come a long way from the mundane duty free shops and book stores. Perfumes, tobacco, and confectionary shops have also become a dime in a dozen at airports. 50% of an...

Online retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Internet. Apparel and accessory brands, such as Puma, Nike and...

Online retailers are laying off employees in large numbers as they shift focus from customer acquisition to cost control, according to industry executives. Companies like Flipkart and Jabong, two of...

Online shopping's convenience, variety, and ease of access are making brick-and-mortar stores obsolete. Shoppers enjoy speedy processing, accessibility, and stress-free purchasing without queues or...

The retail industry is thriving with a strong demand for luxury items, despite economic challenges. Retailers must attract and retain customers through seamless service and effective staff...

Merchandising involves coordinating timely execution of orders by managing costs, quality & delivery. Key functions include executing sample orders, costing (considering yarn, process & operational...

Visual merchandising involves designing floor plans & displays to boost sales by presenting products attractively. Its significance lies in drawing customers & facilitating self-selection. Key...