Apparel retail brands besides producing a trendy collection every season in order to keep consumers interested also need to give exciting offers and services to increase sales and improve customer...

Earlier to buy second hand clothes one would have to make visits to flea markets, garage sales, and thrift shops. But finding the right size and decent quality can be difficult from a rag of old...

E-commerce already has been a huge hit among consumers all around the globe. With the increasing amount of Smartphone users, the need to have diverse platforms and developing a strong m-commerce or...

India's retail market is projected to reach Rs. 47 lakh crore by 2016-17, growing at a CAGR of 15%, according to a Yes Bank-Assocham study. Organized retail, which made up 7% of the market in...

The year twenty thirteen has not been the best of time for apparel retailers. In developed countries the sales remained flat, while emerging economies remained important sources of growth. The BRIC...

Anna Mittal, a Gurgaon-based consultant, moved to India after working with IBM and Cisco in Singapore and Australia. Accustomed to online shopping, she enjoyed buying lingerie from Victoria's Secret...

Consumers are inundated with year-round sales, but data reveals mixed responses. Brands like Debenhams and ASOS see success with aggressive discounting, while All Saints and Zara thrive by promoting...

Omni-channel apparel retailing integrates online and offline shopping experiences, allowing customers to seamlessly purchase and return items across platforms. By leveraging data analytics, retailers ...

Visual merchandising trends highlight the importance of capturing consumer attention quickly. Key trends include stark backgrounds for focused product displays, illustrated collages for engaging...

Retailers increasingly leverage celebrity imagery to boost sales, particularly in the luxury market. By using paparazzi photos, brands create a content-like feel, driving traffic and sales without...