The concept of mystery shopping in the retail sector was initially used by luxury brands and that too just in developed countries. Times, however, have changed. Today, mystery shopping is a big...

Brands now prioritize end-customer expectations over production costs in assessing product quality. Vendors must meet these high standards. Rakhi Handa recalls a 1994 case with a New York womenswear...

.The rise of e-commerce in India, fueled by initiatives like Digital India, particularly in rural areas. Challenges such as tax structures and logistics remain, but simplifying regulations and...

The Australian surfwear industry, once thriving, faced decline due to generational disconnect and financial crises. Brands like Billabong and Rip Curl suffered massive losses but are now rebounding...

Saying "no" to your customer is your right and responsibility. But, every time you say no, there is a hidden cost and that hidden cost is either diminished loyalty or outright abandonment, warns Bob...

The American Dream captivates global aspirations with the USA's robust GDP of $17.71 trillion in 2015. The textile sector ranks fourth globally in exports, buoyed by a 45% growth from 2009 to 2014....

Globalisation, technology and demographic change have impacted the business of retail vibrantly. Retailers are trying to expand their brand market share beyond their domestic region. Through...

If you have an idea, you can become an entrepreneur without investing any capital. Freecultr Express, a new digital platform, aims to create more than three lakh entrepreneurs by 2016, enabling...

In India, cricket loyalty is profound, with fans showing unwavering support for the national team, especially during events like the Cricket World Cup. This fervor, often termed "cricket madness,"...

Social media has revolutionized the apparel industry, enabling brands to reach large audiences with a single post and genuine interactions between brands and customers. Word of mouth, crucial for the ...