Fashion firms use various strategies to strengthen their global market presence and increase profits. Successful retailers expand by opening more stores, while manufacturers establish additional...

E-commerce already has been a huge hit among consumers all around the globe. With the increasing amount of Smartphone users, the need to have diverse platforms and developing a strong m-commerce or...

Anna Mittal, a Gurgaon-based consultant, moved to India after working with IBM and Cisco in Singapore and Australia. Accustomed to online shopping, she enjoyed buying lingerie from Victoria's Secret...

Multi-channel retailing broke the barriers of geographical locations. But with the advent of digital technology there are various platforms from which consumers have the access to purchase garments...

The emergence of e-commerce and shopping for just about anything being only a click away makes it important to have a well oiled supply chain management system. With endless product lines and...

Online re-commerce for clothing is booming, driven by sustainability, economic considerations, and changing consumer attitudes. From designer pieces to everyday wear, people are increasingly buying...

Online retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Internet. Apparel and accessory brands, such as Puma, Nike and...

Online retailers are laying off employees in large numbers as they shift focus from customer acquisition to cost control, according to industry executives. Companies like Flipkart and Jabong, two of...

Online shopping's convenience, variety, and ease of access are making brick-and-mortar stores obsolete. Shoppers enjoy speedy processing, accessibility, and stress-free purchasing without queues or...

Online brand management builds and maintains a credible image of a business on the internet. With the rise of online brand marketing, social media monitoring becomes helpful in building a good...