E-commerce stores in India are engaging in deep discounting to capture consumer loyalty, causing substantial operational losses. Sustainability Outlook highlights that as the industry evolves,...

In 2014, India's digital media and entertainment industry saw significant growth, with digital advertising up by 44.5 per cent from 2013. S&P called India the "bright spot" in the Asia-Pacific, and...

E-commerce has challenges, but with early caution and strategic actions, it can achieve unprecedented growth, says Manish Saksena, Advisor to Tommy Hilfiger & Amazon India. The 'Make in India'...

Clothing is a top category in global B2C e-commerce, competing closely with electronics and travel. It leads in countries like the UK, Spain, Russia, and Brazil. Key emerging trends in this sector...

E-commerce and e-marketplaces have revolutionized the fashion industry, enabling convenient home shopping and ensuring access to favorite brands. Research shows that apparel sales on e-commerce...

The rise of social commerce in apparel retail leverages platforms like Facebook, Pinterest, and Instagram to boost sales and gather valuable consumer data. Retailers use big data to tailor marketing...

The rise in e-commerce, especially in apparel, brings increased risk of Distributed Denial of Service (DDoS) attacks, which can overwhelm servers and disrupt access to online stores. Such attacks can ...

Global B2C E-Commerce sales are set to exceed one trillion euros this year, driven by emerging markets. Asia-Pacific is rapidly growing, outpacing Europe and challenging North America's dominance....

The future of retail hinges on online visual merchandising, blending high and low task-relevant elements to enhance user experience. Key tactics include creating visually engaging sites with detailed ...

Apparel retailers have also caught the trend and are exploring the new age retailing with Mobile Point of Sale (mPOS). It provides clothing retailers with an opportunity to put their digital...