Most Indian brands follow inclusive sizing; but when it comes to pricing strategy for plus size clothing, they charge extra ‘fat tax’ for the additional piece of cloth they use. So, is inclusive...

The sales and marketing processes that are used when dealing with B2B clients are different from the ones used when dealing with B2C clients. B2B and B2C businesses do not use the same channels. They ...

Launching a business venture while still holding down a day job sounds like a stressful step to take. But plenty of people manage to do this successfully, and it can transform your prospects and your ...

Installing a payment gateway service on an online retailer’s website is a simple process. Choosing a payment method is simple, and suppose your company provides customers the option to subscribe...

The Competition Commission of India has called for greater transparency by e-commerce marketplaces and recommended self-regulation as the way out, reports Subir Ghosh Bargaining power imbalance and...

Reshaping the future of fashion. In the past years, various technologies have been tried in the fashion sector. Following a fast transition from conventional retail shopping to the online world of...

The apparel retailing segment is seeing a new wave of opportunities that is technologically-driven.Among these, print-on-demand seems to be a game-changer, writer Senthil Kumar.India has a long and...

E-commerce has had disruptive effect on traditional retail market. Apart from market places, there has developed a market for niche services to serve the unique requirements of customers. As customer ...

The growth of e-commerce giants and their competition with traditional retail presents a challenge for upcoming and niche fashion brands. But with a strategic approach towards technology and a clear...

Unsustainable business models, discount-driven marketing and lack of product and service differentiation have made India's e-commerce sector a gruelling battleground. Gurgaon-based Wazir Advisors...