Online retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Internet. Apparel and accessory brands, such as Puma, Nike and...

Online retailers are laying off employees in large numbers as they shift focus from customer acquisition to cost control, according to industry executives. Companies like Flipkart and Jabong, two of...

Online shopping's convenience, variety, and ease of access are making brick-and-mortar stores obsolete. Shoppers enjoy speedy processing, accessibility, and stress-free purchasing without queues or...

Media has played a transformative role in India’s fashion industry, from promoting designers and traditional crafts to amplifying trends and driving sustainability. Through events, digital platforms, ...

Online brand management helps businesses maintain a credible online image by using strategies like media monitoring, social media tracking, and online marketing. It protects against negative remarks, ...

The Internet revolutionized business by enabling customization, cost-effective marketing, and instant connectivity. It lowers entry barriers but intensifies competition, reshaping industry dynamics....

E-commerce in India is growing, with travel leading the sector, but other industries have yet to fully embrace its potential. Concerns like security, design duplication, and traditional selling hold...

Internet branding is a strategy to establish a company's online reputation and increase product demand. It helps differentiate your brand from competitors and involves positioning your product to...

Turn your website into a powerful marketing hub by deciding on a web business strategy right from the beginning. And when you center that decision on the needs, problems and concerns of your buyers,...

The author has shared an 8-Point Check List to Pull Readers into Your Site. What's one of the first things a salesperson asks you when you walk into a store?" How can I help you?" Right?