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Clothes maketh a man
Clothes maketh a man

The common perception seems to be that men pay no attention to their clothes; they might as well dress in the dark as they just throw on a pair of pants and a shirt!! Nothing could be more incorrect. ...

Building brand awareness: Top 3 tips for increasing your market presence
Building brand awareness: Top 3 tips for increasing your market presence

From swatting away popups to splurging truckloads of money on mobile advertising, textile businesses are leaving no stone unturned to grab their audience's attention. According to eMarketer,...

Fashion takes e-asy way out
Fashion takes e-asy way out

The year gone by saw a number of mergers, acquisitions and launches in the e-commerce space in India. The year also saw cutthroat competition between the Big Two of online retail, Amazon India and...

How critical is sampling to buying textile online?

majority of B2B concerns are using innovative technology to replace samples, says Mihir Shah. The Indian consumer has always favoured the physical feel of a product over buying it only on visual...

Online retail landscape in India

The Indian retail industry has come of age, says Gaurav Khurana. India has emerged as one of the most dynamic retail industries in the world. Accounting for over 10 per cent of the country's Gross...

Home textiles: The big opportunity

the Indian home textiles market presents a lucrative opportunity for both existing and new players, driven by evolving consumer preferences and the rapid growth of e-commerce. As the market continues ...

'Everything should be accessible to everyone'

.The rise of e-commerce in India, fueled by initiatives like Digital India, particularly in rural areas. Challenges such as tax structures and logistics remain, but simplifying regulations and...

Framing Sustainability For E-commerce

E-commerce stores in India are engaging in deep discounting to capture consumer loyalty, causing substantial operational losses. Sustainability Outlook highlights that as the industry evolves,...

M-commerce: Turning point for digital media in India

In 2014, India's digital media and entertainment industry saw significant growth, with digital advertising up by 44.5 per cent from 2013. S&P called India the "bright spot" in the Asia-Pacific, and...

The 'Make In India' Mantra Finds Its Cradle

E-commerce has challenges, but with early caution and strategic actions, it can achieve unprecedented growth, says Manish Saksena, Advisor to Tommy Hilfiger & Amazon India. The 'Make in India'...

Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash