Showrooming lets shoppers browse in-store but buy online for better deals, while webrooming involves online research before purchasing in-store. Retailers are adapting by enhancing in-store...

Q-commerce is transforming fashion retail in India, enabling delivery of clothing and accessories within 60 minutes. Growing at 75-85 per cent annually, it offers speed, personalisation, and impulse...

Small businesses in India are cutting Cash on Delivery (COD) orders by 70 per cent to reduce rising operational costs and manage risks. They are promoting digital payments like UPI and wallets for...

Fast delivery and virtual storefronts are essential for today’s shoppers. Brands that partner with marketplaces to offer quick delivery while showcasing their products in engaging virtual formats...

Fashion e-commerce is more than just style—it's about digital strategy. Ad agencies craft brand narratives, ad networks connect brands to targeted audiences, and ad exchanges allow real-time bidding...

Live shopping is revolutionising the retail experience by offering real-time product demonstrations and interactive consumer engagement. Originated in China, this trend is rapidly spreading globally. ...

This article explores the top sustainable fashion brands in India, each offering unique designs while prioritizing environmental responsibility and social equity. By supporting local artisans and...

Examining the impact of sustainable practices on online fashion shopping, this study reveals that younger consumers value sustainability and are influenced by eco-conscious packaging and community...

Enhance salon profits via a gift shop. Boost sales with captivating displays, bundle bargains, and savvy social media promotion. Stock salon-branded attire, eco-friendly selections, spa robes, hair...

E-commerce’s global expansion, driven by AI-powered personalisation, predictive analytics, and voice commerce facilitated by smart speakers, heralds a future of seamlessly integrated online and...