The Cavalli boutiques are more representations of a lifestyle than selling points. It all began in Saint-Tropez, Côte d'Azur, France. It was 1972 and suddenly, among the famous paved little alleyways of this popular holiday destination for the international jet-set of that time, a sign post appears: Limbo. It was the first Roberto Cavalli boutique. Iconic beauties of the likes of Brigitte Bardot, Sophia Loren, Consuelo Crespi, and all manner of beauty queens and celebrities of the Côte d'Azur rushed to the boutique. From that day, Roberto Cavalli boutiques have represented a reference point not only for Italian design, but for the entire fashion world. Milan, Rome, Capri, and then Paris, London, Madrid, Moscow, New York, Miami, Las Vegas, Dallas, Mexico City, Sao Paulo and Tokyo, Seoul, Jakarta, Hong Kong, Beijing, Taipei, Dubai, Kuwait City, New Delhi, Casablanca, and many more world cities now form a new geographic map which enables the circumnavigation of the Cavalli world—a world that portrays an original and unique Italian lifestyle in the name of luxury, rather than simple décor.