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Roberto Cavalli, grandson of Giuseppe Rossi of Macchiailo fame, was born as a printer - both experimental and innovative - in textiles and fabrics, and in these latest creations; the print portrayed on his clothes and his accessories, marks a return to the original criteria and purity of manual artistry: the weaves, the designs, the colors and the handmade decorations are as traditional as the ones created in the workshops of the Renaissance

His first label was "Roberto Cavalli Art in Fashion" - a collection that outlines the fascinating and delicate processes which compose the construction of a hand painted gown, belt or bag and nevertheless extends from creative inspirations to picturesque reminiscences, and is unveiled as the most loyal reflection of the designer’s history and inclinations. A sense of place, a form of nostalgia, a necessity, a consequence, is what an art represent for a Florentine!!