Roberto Cavalli Autumn/Winter2013-2014 Advertising Campaign

The Roberto Cavalli Autumn/Winter 2013-2014 advertising campaign perfectly embodies the elegance and style of the Cavalli Maison. Liu Wen, Liya Kebede and Iselin Steiro are the protagonists of the campaign. Mario Testino shot the images and the video in a historical building situated in downtown Paris. At the end of an elegant and refined party, a car attends three beautiful aristocratic women, with slender bodies and seductive gazes. Another party awaits them: their beauty, permeated with charm, appeal and glamour will be exalted once again by the distinctive and sophisticated clothing and accessories, which will make them stand out amongst all the other guests.

Floral prints, elegant furs, animal-print details and precious textiles highlight the contemporary aesthetics of the Maison, where art and craftsmanship are not limited to hand-painted clothing and accessories, but also extended to the dresses embellished with crystals, studs and small chains creating a sensual "armour" effect, for women who are confident and who love and want to be loved. Among the accessories, the restyling of the wonderful Hera bag collection, in honour of the goddess procuress of femininity, characterized by floral and animal-print fantasies, guarding the secrets, the desires and the seduction of the woman wearing them.

The jewellery: necklaces featuring moths, snakes, roses, raspberries, blueberries and large sculpture earrings which envelop and appear to protect, while at the same time launching signals. The creative vision is inspired by Roberto Cavalli's innate passion for women and his desire to capture their intrinsic beauty and charisma in an emotional and passionate way.

Just Cavalli Autumn/Winter 2013-2014 Advertising Campaign

The Just Cavalli Autumn/Winter 2013-2014 advertising campaign highlights the love, life and emotions of the young generations due to the electrifying atmosphere of the “Love Revolution”. Dominik Bauer, Rodolfo Zanforlini, Ben Hunter, Karlina Caune, Julia Frauche and Manon Leloup are the protagonists of these striking images where glamour and seduction are combined with the desire to declare one’s individualism and unique style as expectional, special and unconventional. A peaceful protest praising love is the guiding force which gives freedom. A march dressed in Just Cavalli pays homage to a future without limitations and preconceived rules.

Giampaolo Sgura shot the images in Barcelona, a city full of vibrant energy and renown for its architectural beauty and for its entertainment. These are the factors which have established Barcelona as one of the favorite destinations for cool young individuals who want to live their life in a passionate, intense and unexpected way. A group of young women and men interpret the strong sense of freedom and optimism of the Just Cavalli Autumn/Winter 2013-2014 collection, through these images filled with dynamism and vitality, which summarize the spirit of the “Love Revolution” through bright colors such as blue, orange, yellow, red and jade. An explosion of prints and colors make-up the procession which stands for love prevailing over everything and the fight against the conformity of a grey-colored world.

The “We Just Love” advertising campaign video is also directed by Giampaolo Sgura, where the young people do not run on the catwalk, but instead animate a joyous walk with their quintessential desire to love, in pure Just Cavalli style.