"If you analyze the function of an object, its form often becomes obvious," Design needs to be functional and functionality must be translated into visual esthetics, without any reliance on gimmicks that have to be explained. The purism of Porsche Design demands authenticity and discards anything that is unnecessary or superfluous.

The Porsche Design Studio combines a tradition of craftsmanship with innovative technology; hence every design item it creates has the potential to become a classic. All of the designs bear an unmistakable signature: clarity and functionality of form, careful selection of materials, and high-quality workmanship. It has a recipe for success that always captures the zeitgeist. The products stand for functional, timeless and purist design, characterized by their technical innovation.