Professor Ferdinand Alexander Porsche (1935-2012), grandson of the Porsche founder, always sought the unusual. He developed the Porsche 911 design, which quickly became the very embodiment of the sports car and, like many other items designed by Professor F.A. Porsche, a design classic.

In 1972 Professor F.A. Porsche established the Porsche Design Studio in Stuttgart. Two years later he moved it to Zell am See in Austria. In the decades that followed, numerous classic men's accessories such as watches, eyeglasses, and writing instruments were created and marketed worldwide under the "Porsche Design" brand. But there were also large number of industrial products, household appliances, and consumer goods that were developed under the "Design by F.A. Porsche" brand for internationally known clients.