Established in 1972, Porsche Design is one of the leading luxury brands in the high-end men's accessories segment. It stands for products that combine functional, timeless and puristic design with impressive technical innovations. Porsche Design products are sold worldwide exclusively in Porsche Design stores, shop-in-shops, top-quality department stores and luxury retail outlets.

The Porsche Design Studio was established in Stuttgart Professor Ferdinand Alexander Porsche. He was the grandson of the Porsche founder and designer of the Porsche 911. Porsche Design is made for the modern men and women, who are young in mind with creative spirits, design oriented, innovation and technology driven, trendsetters, opinion leader and insider in the luxury and design, Porsche drivers and fans.