2012: Vittorio Brumotti Protagonist of the New Lotto Lifestyle FW12 ADV
Lotto announced Vittorio Brumotti as the new testimonial and launched the new Lotto Lifestyle FW12 advertising campaign. Highly popular due to his role as a correspondent/reporter for the Italian TV programme "Striscia la Notizia", a parody of the daily news, Vittorio Brumotti is at the same time a great sports athlete by virtue of his being world Bike Trial champion and holding 8 Guinness World Records (for his most recent eighth record Brumotti climbed with his bike the Burj Khalifa, the world's tallest structure, in Dubai). Vittorio Brumotti is a character who is followed by an extraordinarily wide audience that includes children and adults, and men and women, ranging from sportspeople to the keenest TV viewers.

Brumotti and the Wayne Mid 'Union Jack' sneakers are the stars of the ad that characterize winter 2012 for Lotto: a blast of young and super trendy flavor that captures a high-impact atmosphere, in which dynamism and a touch of recklessness - typical of the commitments of Lotto’s new testimonial - combine with the authentically British Wayne Mid style.

2012: Starting Whistle for Euro 2012 and the New Lotto Advertising Campaign
Only a few hours to the starting whistle for Euro 2012 and the new Lotto advertising campaign: after a week during which the new models created for that eagerly expected event were gradually revealed on SoccerBible.com and on Lotto's social networks, the new Lotto advertising campaign kicked off on the same day as the debut of the Stadio Potenza Tricolore boots on the field.

Passion for the red, white and green flag found expression in the new kind of creativity: the tribute to the game of football and, above all, the words of dedication that Lotto had thought out for its Azzurri players. A campaign with a thrilling layout that mirrors the sensations that millions of fans lived during the competition.

2011: Lotto Celebrates the 150th Anniversary of the Italian Unification
On 17th March on the occasion of the 150th anniversary of the Italian unification (political and social movement that agglomerated different states of the Italian peninsula into the single state of Italy in the 19th century), Lotto presented a special campaign celebrating the italianity of the brand with an Italian flag composed by the three top of the range shoes for running, tennis and football.

This campaign was part of the new media plan which Lotto had launched in those days for the Spring/Summer 2011 collections. Mainly concentrated on the most prestigious Italian media, the campaign was on air on daily newspapers, weekly and monthly magazines covering general, sports, female and youth press thus enabling Lotto to reach a large target audience.

2011: Lotto Leggenda Starring in the New FW11 ADV
Created to emphasize the two models Dino and Corrado, inspirational in the world of tennis and basketball during the 70's and 80's and authentically vintage in flavor, the campaign was scheduled to add value to the Lotto double lozenge which since the birth of the company has stood for the Lotto world, with the aim of using the original logo to increase brand awareness and improve the market position of the entire product range.

The graphic layout thus has a dual purpose: on the one hand, it aims to add value to the entire Lotto world through the stylistically powerful use of the original lozenge; on the other, it's in step with the vintage touch introduced by the proposed models.

2010: Launch of the Lotto Zhero Gravity Ultra at the 2010 World Cup
On the occasion of the 2010 World Cup in South Africa Lotto Sport Italia launched the Zhero Gravity Ultra, the only laceless football boot in the world. The new advertising campaign aimed to focus on the exclusive lace less technology with the claim "when less is more" and "the only laceless football shoe in the world".