In June 1999 the Company was taken over by a group of local business people who were already very active in the sports segment. It was headed by Andrea Tomat, who took on the role of President and CEO of the new company, which was renamed Lotto Sport Italia S.p.A.

The new ownership's objective was to exploit the brand's strengths - dynamism, innovation, quality, Italian design and a real passion for sport - combined with its increasingly painstaking and effective customer service.