Born from the last part of the name of its founders, the brand name Lotto is now synonymous in the sports world with technological research and design innovation. It was in June 1973 that Lotto made its debut among sports footwear manufacturers. Tennis shoes signalled the beginning of production, followed by models for basketball, volleyball, athletics and football. Sports clothing took the stage afterwards. Lotto today distributes its products in over 100 countries, through independent sports article stores, specialised chain-stores and large stores with specialised sports departments. Special emphasis is given to developing the retail area through mono-brand stores (flagship stores, street stores, factory outlets) and through corners and shop-in-shops, which are now as widespread in Italy as they are abroad.

Alongside Lotto are Lotto Leggenda - a collection of top-end lifestyle products with selected distribution, Lotto Works - a line of safety clothing and footwear and Le dd - a brand that stands for characteristic footwear offering with strong design traits.

The "double diamond" logo is thus seen in force on the professional scene, backed up of course by intensive local promotion campaigns, which bring countless footballers and tennis players to wear a series of products by Lotto.

Brand Evolution:
Born from the last part of the name of its founders, the brand name Lotto is now synonymous in the sports world with technological research and design innovation. The accompanying double lozenge figure representing two partially overlapping playing fields is a clear sign of company policy, committed from the beginning to soccer and tennis, and of an innate inclination towards active sport. The Lotto logo was created in 1973. Since then very few and only slight graphic variations have been made, thereby ensuring continuity of the brand image and maximum recognizability over the years.

Design and Technology:
Continuous attention to innovation is one of Lotto's main strengths. Technology, product design and Italian style are absolute requirements for Lotto's high performance sports clothing and footwear, and also for leisure clothing and footwear. Italian style and technological innovation within the heart of Sport.

Other Brands:

From soccer to tennis and running, from leisure to safety equipment: all the brands made in Lotto.

Lotto Leggenda: when the past becomes the future, a collection of top-end lifestyle products with selected distribution

Lotto Works: high quality safety shoes, apparel and accessories

Le DD: mocassins and slippers to feel natural, to feel barefoot