In 2006, the René Lacoste Foundation was created, under the aegis of the Fondation de France, with ambition to help young people, both in France and abroad, to find their way in life through sport and pass on to these young people René Lacoste’s values.

In February, 2009, Lacoste became the first international brand to support the "Save Your Logo" campaign initiated by the Global Environment Facility. This project allows companies or institutions to participate in the preservation of biodiversity on the planet with a commitment to safeguard and defend the animal that represents their logo. LACOSTE commits to protect certain species of crocodiles, alligators, caimans or gharials currently endangered and whose loss would jeopardize the ecological balance of their habitat areas.

In this context, the first project where the LACOSTE funding would focus concerns the Gange River Crocodile in the Chitwan National Park, conducted by WWF Nepal and the French ONG Awely with the support of the Crocodile Specialist Group Union for Nature’s Conservation. In February, 2010, in Nepal, LACOSTE allows two releases of gharials in their natural habitat in the Narayani river in the Chitwan National Park and in the Babai river in the Bardia National Park. Each time, 10 gharials were released. In April, LACOSTE inaugurated a second Save Your Logo project dedicated to the preservation of the Orinoco Crocodile.

In the USA, LACOSTE joins the Breast Cancer Research Foundation by donating 10% of the proceeds from its Pink Croc Collection for the entire month of October, to help fund research to find a cure for breast cancer. In September, the Executive Committee of the René Lacoste Foundation added two more projects to their activity: CityParks Foundation in New York City and a Golf project in Barcelona. In October 2010, the René Lacoste Foundation celebrates its 4th anniversary. For this special event, a new website was online: www.fondationrenelacoste.org. On that date, the René Lacoste Foundation was involved in more than twenty projects across the world. In October, LACOSTE announces the third Save Your Logo project in Anhui province, China. The project supports the release and breeding of the Chinese Alligator, Alligator Sinensis, which is threatened by extinction due to its receding habitat in the natural wetlands.