A symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and children. LACOSTE S.A., animates and coordinates eight worldwide licenses granted to various partners: apparel, footwear, fragrances, leather goods, eyewear, watches, fashion jewellery and home textiles.

LACOSTE has built its identity and reputation upon a number of core values inherited from a past history sprinkled with sports achievements and reinforced by the ideas of happiness and "art de vivre". Authenticity, audacity, empathy and a certain "joie de vivre" inherited from the 30s are the four pillars that made LACOSTE a successful worldwide fashion brand.

Today the brand's craftsmanship is renowned worldwide, due to the meticulous attention it pays to cut, fabrics, seams and all refined details and distinctive features that have become the Crocodile's signature. LACOSTE continues to design and sell goods that are sought after for their fine quality. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network.