Continuing its brand heritage and its innovative DNA, Lacoste has been providing its customers with unmatched quality, attention to detail, neat fits and a varied collection year after year. Lacoste is relaxed elegance and evergreen fashion. Men’s wear is as fashionable, chic and formal, while women's wear is sporty or athletic, ideal for gifting or timeless leisure apparel.

The brand Lacoste has expanded tremendously in the recent years. has In 2009, 46 million pieces of the LACOSTE brand were sold, two crocodiles sold every second in the world, representing a wholesale turnover estimated at 1.4 billion euros in 114 countries through a network sports shops, specialty retailers and boutiques in 1106 and more than 2000 corners in department stores. Keeping in synch with the brand parameters of maintaining selective distribution system, Lacoste expects to achieve 200% growth in their top line by year 2014.