Stylish collections

Tradition, elegance and "seasonless" bound garments are the design cornerstones for every new Brioni collection. Whether it be a suit, a tie or a leather garment, the common denominator is the continual quest for improvement, that ventures beyond current standards of excellence. For Brioni a fashion season is not determined by trends but by the quest for perfection. The starting point is always the fabric. Every season 30,000 versions of coats and jackets alone are considered as the basis of the selection of 800 for the collection. Each suit is personalised according to the customer's choice of fabric, detailing, specifications and fit. For ready-to-wear suits with standard cut the same high-quality manufacturing processes are applied as for made to measure suits. This is what makes Brioni unique.

The leisurewear collection, for Brioni clients who also want to wear the best quality garments in informal settings, represents around 40% of total sales after four seasons. Shirts, ties, garments and accessories in leather epitomise the complexity and complete vision that results in the creation of a composite and consistent collection every time.

For the past nine seasons Donna Brioni presented at Milan Fashion Week, brings to the catwalk and the world that unique alchemy of sartorial know-how and creativity that together results in clothing of unequalled quality, style and craftsmanship.