Handmade in Italy

Sartorial know-how, the quintessence of technical and style, encapsulates all aspects of Brioni professionalism. The Roman fashion house has taken creativity to the very extremes, with the most daring details ever attempted by the human hand. The ability to maintain this patrimony with steadfast certainty is achieved by the almost religious observance of techniques that through the generations have become their tradition. The creativity involved in realising a Brioni garment is almost an art form: it takes between 18 and 22 hours to make one suit, 220 steps, equating to 440 hands working on one article. Each worker is dedicated to a single phase, with 80 workers for pressing alone. Stitches sewn by hand for each jacket vary between 5,000 and 7,000, depending on the model and the type of construction required.

Today the "Made in Brioni" brand is in the hands of 400 master tailors and a total of 1,650 employees working in eight facilities manufacturing the Formalwear, Women’s wear and Leisurewear lines.

The complexity of workmanship has reached levels that surpass sartorial standards and reflect the research, optimisation and industrial evolution of a traditional art. The pressing phase is a clear example of this quest for perfection: every sewing phase is followed by ironing and followed in turn by precise resting phases that vary according to the type of fabric and the garment’s geographic and climatic destination.

All the inspection phases are extremely strict, starting with control of the original fabric. Every defect, irrelevant as far as the market is concerned, is essential to Brioni's standard of perfection. The maintenance of dimensional stability allows necessary adjustments to be made in the cutting phase. The examination of the elasticity of the fabric is fundamental for fabrics with little elasticity: silk, mohair, linen, cotton, gabardine, are subject to modifications that affect the volume in order to guarantee consistently the best possible movement and a proper, comfortable fit.

Each department head checks all the jacket's essential points. There are then numerous intermediate inspections each time the article is pressed. The garment is then allowed to rest for several hours in order to evaluate its reaction and implement any small modifications. For each fabric the type of lining is selected from among 50 available varieties, which also depends on the climate conditions of the final destination that affect the way the fabric will react.

Only this meticulous attention to all production phases can guarantee the unrivalled quality that has always been a source of pride for those who create and those who wear Brioni.