Made-to-Measure

The culture - Brioni's made to measure tailoring is one of the most traditional and satisfying rituals: it means dynamism, innovation, the ability to interpret personal requirements and experiment. Brioni's culture is founded on continuous research, always exceeding expectations and producing only the best for those who demand the best.

In traditional tailoring the creation of a made-to-measure suit is the epitome of exclusiveness. Brioni has added an exclusive service that means clients can be reached wherever they may be to its artisan tradition, represented by the production process and the unique relationship between tailor and client.

Brioni's made-to-measure items aren't restricted to suits but extend to the whole Brioni wardrobe, from shirts to ties, right up to the most sophisticated sportswear. The body - The jacket, like a "second skin", represents the image of perfection. For decades Brioni has been conducting continuous global research into the fit of its suits and its models.

This important commitment helps them better understand different body types and their peculiarities, so that each and every suit it creates fits to perfection and is totally personalised. Our artifacts - A bespoke garment by definition is made "on an individual, by an individual, for an individual", in line with his needs and proportions, and may be customised with an unlimited number of details. Besides most of the fabrics they use are made exclusivity for Brioni and are not only of the highest quality, but are exclusive to Brioni, in terms of patterns and colors. Made-to-measure garments permit  clients to have the utmost comfort when wearing suits and show their individual sense of style: to be one of a kind.

The experience - Brioni fittings begin well before measurements are taken: the client's posture and how he moves determine the personalisation of the Brioni's made-tomeasure suits. The fit of a Brioni suit follows the way the client wears and experiences the suit, as well as his ergonomics and lifestyle.

What sophisticated clients want and expect: the ability to satisfy the most varied lifestyles in terms of daily living, aesthetics and sense of style. Through meticulous observation and careful listening, the master tailor is able to couple requirements with what works best for the body type of each individual client.

The unique relationship that is established between tailor and client: discretion and exchange of ideas and opinions are essential elements in order to be able to personalise, improve and update a wardrobe. A Brioni Master Tailor spends approximately 90 days a year travelling worldwide, providing special "made-to-measure" services. It is another kind of travelling that doesn't end in the customer's city but starts in the customer's world: his requests, questions, doubts, taste, esthetical approach, way of living, cultural background and last but not least his psychological component. The secret of the made to measure by Brioni is giving to the customer the perfect fitting, a strong element in terms of image for all the "Power people" served worldwide by the Master tailors. That's why, meeting after meeting and suit after suit, a deep and friendly relationship can born between few very important people in the world and the Brioni "wizards", as someone calls them. Seven generations of Master tailors have been already trained by the Nazareno Fonticoli School of Tailoring founded in 1985 in Penne, in our facilities in Abruzzo. Every year a Master tailor meets very important persons (politics, the most affluent top managers in the world and many celebrities) and Brioni's policy continue to respect the privacy of all our clients.