About the founders

Nazareno Fonticoli AND Gaetano Savini Established Brioni in Rome, Via Barberini, in the year 1945: later Brioni tailoring became a point of reference for high class international men's fashion.

This spirit was clearly inspired from the love of elegance of Nazareno Fonticoli, the tailor from Penne, and the enterprising spirit of Gaetano Savini - a business man- from Umbria, the founders of exquisite fashion label which today is recognized as Brioni.

History

History, 1945-2010:

Rome, Via Barberini, 1945: Brioni tailoring, destined to become a point of reference for high class international men's fashion, takes its inspiration from the love of elegance of Nazareno Fonticoli, the tailor from Penne, a business man from Umbria and the enterprising spirit of Gaetano Savini.

The fashion house takes its name from the Istrian island frequented by the most exclusive European jetsetters in the first decades of the twentieth century. Its location in the international capital of Rome, its high profile clientele, increasing interest from Americans and the post-war boom brought an immediate stimulus to the fashion house. Drawing upon the best craftsmanship in Abruzzo, Brioni emerged as a style model for the glamorous new continental look and between the 1950s and 1960s became the benchmark for the entertainment, institutional and business world in Italy and abroad.

The modern men's suit was enhanced with Brioni's use of fabrics and unique colours, which also incorporated materials from women's haute couture. The integrity of the Brioni range was strengthened by its rejection of the superfluous whilst preserving its decorative beauty. During the Peacock Revolution in the late 1960s and early 1970s, the sophistication and harmony of its garments ensured that Brioni maintained its own distinctive positioning. Design made a name for itself as the new trend and Brioni was one step ahead in its interpretation of high fashion.

Its ability to evolve and its acceptance of change, demonstrating in every collection an almost strict classical precision along with unique creativity, have ensured that the Roman atelier has survived throughout the decades, and enabled it to consolidate its leadership in new markets. The totally handcrafted manufacturing output, the guarantee of uniqueness, excellence in design and service, highly personalised client relationships, often combined with the made-to-measure expertise, are the essential and successful principles of Brioni's professionalism and they shape its work.

In 2007, the Brioni brand was named the most prestigious men's fashion luxury brand in America by an independent study by the Luxury Institute of New York. The challenge for the present and the future is to remain faithful to its position of international supremacy. For the master tailors, management and every member of staff this challenge is a daily reality that is fuelled by passion, commitment, company loyalty and love for all that is beautiful. Thanks to these elements on 14th October 2009 a new project was born - "Brioni" - a special limited edition to celebrate the 65th anniversary, with a special tribute to La Dolce Vita.