Amanda Wakeley was born in 1962 and educated at Cheltenham Ladies' College. She is a self-taught designer who worked for Go Silk in New York before launching her own signature label. Amanda intuitively started designing based on a personal passion to create utterly beautiful clothes that women love to wear, and launched her signature label in 1990. Over the last two decades she has developed an international reputation for designing stylish, supremely luxurious, womenswear and accessories. Day dressing is luxe sportif; evening is contemporary glamour, always with a luxurious use of fabrics, perfection of cut and attention to craftsmanship. Amanda Wakeley is primarily known for her subtly colored and multi-textured eveningwear, and pared-down classic daywear.

Amanda was awarded an OBE for her services to the fashion industry on 16th February 2010. She is also the winner of several awards including three British Fashion Awards for Glamour.