Amanda Wakeley launched her signature label in 1990 and over the last two decades has developed an international reputation for designing stylish, supremely luxurious, womenswear and accessories. Amanda was awarded an OBE for her services to the fashion industry on 16th February 2010. She is also the winner of several awards including three British Fashion Awards for Glamour.

Amanda intuitively started designing clothes based on a personal passion to create utterly beautiful clothes that women love to wear. Her look is calculatedly understated but alluring. The Amanda Wakeley woman is ageless - she has an attitude to dressing rather than being a specific age.

Day dressing is luxe sportif; evening is contemporary glamour, always with a luxurious use of fabrics, perfection of cut and attention to craftsmanship. The Amanda Wakeley collection is retailed from her flagship store on the Fulham Road, at Harvey Nichols throughout the UK and at Harrods in London. The brand is also represented throughout Europe, America and the Middle East.

The Amanda Wakeley style is one of chic simplicity and grown-up sensuality which she describes as "simple ideas expressed strongly".