Jack&Jones x Coca Cola
What: Collection of t-shirts, shirts, hooded t-shirts for men
USP: Along with appealing a sense of nostalgia, this collection pays an ode to the classic brand Coca-Cola. The collection features Coca-Cola designs amalgamated with the Jack&Jones aesthetic, all quirked up to perfection.
Price: Rs 1,499 onwards
Availability: Online on jackjones.in
About the company: One of Europes leading producers of menswear, Jack & Jones is riding high on a strong legacy of craftsmanship, unmatched quality and exemplary style. With humble beginnings that are dated back to 1990, the brand today holds an inimitable position in the sphere of trend inspired fashion for the cosmopolitan man.
What: Collection of casualwear for men
USP: Created to find the perfect balance between dressed up and dressed down, the high-end mix of style and comfort in this collection has been curated for informal work meeting, a weekend getaway, fitness or even a relaxed day out with the boys.
Price: Rs 599 onwards
Availability: Online on harbour9.com
About the company: Harbour 9 is a premium mens weekend-wear brand, that cues relaxation and ease.
Birkenstock | 1774
What: Collection of unisex footwear
USP: Birkenstock’s 1774 collection presents the two iconic Arizona and Boston designs in seasonless developments that showcase new hardware, branding, and materials. The full leather Arizona builds on the first season, as the signature slim leather sole and is relaunched in embossed premium leather, with a crocodile effect in black. While nude, soft eva outsole of the Boston is crafted in an anatomically shaped Birkenstock cork-latex footbed, wrapped in smooth Nappa lining.
Price: Rs 34,990 onwards
Availability: Online on Birkenstock.in/1774.com
About Birkenstock: Headquartered in Germany, Birkenstock is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the Birkenstock footbed. By the early 1970s, Birkenstock had become a global player, and today retails in more than 100 countries.
Kalki Fashion | Zoha
What: Pre-Fall collection for women
USP: Zoha is the one that signifies beauty and the collection reflects the ‘Less is more’ concept. The fascinating silhouettes of playful designs range from the ethnic lehengas that fit right for the twirls, to georgette sarees, indo-western crepe gown, jumpsuit, and flowy georgette anarkalis. The unlimited ruffles are the highlight of this collection. The minimal beadwork and jewel-toned stones on the cuffs, belts provide a luxurious look with sumptuous touch.
Price: Rs 11,940 onwards
Availability: Online at kalkifashion.com
About the company: Born in Mumbai, India in 2007, Kalki evokes the very spirit of the city it was founded in. An upstart, innovative, and dynamic brand, Kalki offers the best of contemporary, ethnic Indian fashion and fusion-wear styles.
Bhumika Sharma | Zoya
What: Festive collection for women
USP: A homage to traditional embroideries, Zoya exemplifies drama and glamour in the ultra-modern way. Designed for the millennial bride and the Gen Z woman who today drive the sensibilities behind how Indian couture is styled, the designer gives a new perspective to this range with respect to traditional weaves and patterns with a contemporary touch.
Price: Rs 32,000 onwards
Availability: At Elahe Hyderabad & Elahe Calcutta stores, and online on bhumikasharma.in, Aza, Ogaan, Pernias Pop-Up Shop, One Couture, Aashni and Co, and Vesimi
About the company: Bhumika Sharma is a luxury women’s wear label that moulds ethnic materials in contemporary styles. Sharma’s designer ensemble comprises of modern and traditional outfits that are elegant yet playful.
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