Fashion Highlights

Multi-brand retail is moving from assortment-driven models towards curated, story-led experiences...
AI shopping assistants are transforming fashion retail by offering personalised, conversational,...
AI shopping assistants are transforming fashion retail by offering personalised, conversational,...
AI chatbots are reshaping fashion ecommerce by offering instant, personalised assistance that...
AI is reshaping fashion through digital models, virtual campaigns, and automated creativity at scale. Unauthorised AI lookalikes threaten models’ income, identity, mental well-being, and control...
What is a Bunad? Complete Guide to Norway’s Traditional Folk Costume

The bunad is a deeply personal Norwegian folk costume representing regional identity, heritage, and ...

Jangla Saree: A Classic Expression of Banaras Brocade Heritage

Jangla sarees represent one of the oldest and most elaborate Banarasi brocade traditions, defined...

Traditional Irish Dance Costume Explained

Irish dance costumes blend movement, heritage, and performance into one powerful visual identity....

Adidas x Kanye West | Yeezy Foam Runner

What: Collection of foam sneakers

USP: The Yeezy Foam Runner feature injected EVA foam to provide lightweight and durability. These footwears are made using algae harvesting technology that helps to keep lakes clean. The soft top layer in the footbed offers comfort along with strategically mapped vents around the foot to provide air flow and breathability.

Price: Rs 7,999

Availability: Online on shop.adidas.co.in

Barbara Bui

Barbara Bui

"I always have in mind a woman who has a strong character, but also a lot of...

Ritu Kumar

Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes in...

Kay Unger

Kay Unger Design

"If you really want to pursue fashion, it is fine. But it is a very difficult...

Tony Ward

Tony Ward

"You have to truly understand what your client wants, know her needs, what...