Bhumika Sharma | Zoya
What: Festive collection for women
USP: A homage to traditional embroideries, Zoya exemplifies drama and glamour in the ultra-modern way. Designed for the millennial bride and the Gen Z woman who today drive the sensibilities behind how Indian couture is styled, the designer gives a new perspective to this range with respect to traditional weaves and patterns with a contemporary touch.
Price: Rs 32,000 onwards
Availability: At Elahe Hyderabad & Elahe Calcutta stores, and online on bhumikasharma.in, Aza, Ogaan, Pernias Pop-Up Shop, One Couture, Aashni and Co, and Vesimi
About the company: Bhumika Sharma is a luxury women’s wear label that moulds ethnic materials in contemporary styles. Sharma’s designer ensemble comprises of modern and traditional outfits that are elegant yet playful.
What: A/W 2021 collection for infants and toddlers (aged o to 5 years)
USP: With the autumn season approaching, Chicco has designed this collection to provide the babies optimal comfort. Certified via Oeko-tex standard 100, the range of t-shirts, jeans, dresses, and wide range of winter apparels such as sweaters, sweatshirts, jackets, etc are made using bio-cotton which is environment friendly.
Price: Rs 699 onwards
Availability: At Chicco & channel partner stores, and online on chicco.in
About the company: Chicco is an Italian manufacturer of childrens clothing and toys with retail outlets worldwide. It is owned by Artsana, a sales agency specialised in the production and distribution of products for venepuncture and medication.
Adidas x Kanye West | Yeezy Foam Runner
What: Collection of foam sneakers
USP: The Yeezy Foam Runner feature injected EVA foam to provide lightweight and durability. These footwears are made using algae harvesting technology that helps to keep lakes clean. The soft top layer in the footbed offers comfort along with strategically mapped vents around the foot to provide air flow and breathability.
Price: Rs 7,999
Availability: Online on shop.adidas.co.in
About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.
Label Varsha | Festive Edit
What: Collection of kurtas for women
USP: Striking the perfect balance between age-old crafts and modern-day influences, the collection redefines festive dressing. An amalgamation of intricate embroidery work and rich fabrics, Label Varsha’s festive collection is effortlessly stylish. The collection features Kajal Aggarwal as their muse, showcasing designs in pastel hues and woven embroidery with lace detailing.
Price: Rs 6,499
Availability: Online at labelvarsha.com
About the company: Label Varsha is one of the most preferred brand in Indian ethnicwear. The brand offers outfits for every mood, be it elegant anarkali and kurta sets or stunning shararas.
Miniklub | Sparkles
What: AW 2021 collection of babywear (aged 0-6 years)
USP: The range including jacquard sweaters, party dresses, and jackets, highlight the trending warm and soothing colours, which are perfect for the upcoming festive season.
Price: Rs 1,299 - 2,299
Availability: Online on miniklub.in, Flipkart, Amazon, Myntra, Ajio, Hopscotch, Snapdeal and Paytm
About the company: Miniklub started its retail journey in India during 2013 with a vision of providing international quality apparel range for newborn to 6 years. The company also added non apparel range for a complete baby solution brand. Miniklub also launched its sub brand Mini Cuddles in the UK in partnership with John Lewis.
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