What: Traditional wear for women

USP: Celebrating the craft traditions of rural Indian communities, ‘Crafts Of India - An ode to Bhuj’ brings together handwoven fabrics, rich embroideries and intricate fabric pattern dyeing from individual regions. The range features bandhini, ajrak and block printing- crafts from the Kutch region of India.

Price: Rs 56,000 onwards

Availability: Online on anitadongre.com

About the company: One of India’s leading fashion designers, Anita Dongre is well known for indigenous craft tradition, coupled with a modern aesthetics. An ethical vegan, environmentalist and revivalist of local craft, Dongre advocates compassionate living, which is why her designs do not use any fur or leather.

What: Arsenal home kit collection of jersey, shorts, socks for men and women

USP: Initially launched in 2008 under the Arsenal for Everyone initiative, this collection ensures that everyone can feel an equal sense of pride and belonging to the club during the Premiere League. The red and white shirt has collegiate navy branding on the shoulders along with white shorts and socks, and Arsenal for Everyone logo features on the inside collar of the shirt. The authentic jersey features Adidas’ new Heat.Rdy – Keep Cool, cooling technology that ensures the wearer feels cool, while keeping players dry and confident in the game.

Price: Rs 4,999 (jersey)

Availability: Online at shop.adidas.co.in

About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.

What: Collection of festive couture 2021 for women

USP: Personating a refinery of true elegance and luxury for a modern woman, Bageecha is an amalgamation for an outdoor wedding or intimate celebrations. The collection celebrates spring-summer season with relaxed silhouettes and highly detailed artistic embroidery, capturing the essence of nature and portraying the designs with thread work, sequins, kardana, french knots, zari and pipe work embroidery, showcasing the freshness and youthfulness surrounding us.

Price: Rs 59,900 onwards

Availability: At Megha & Jigar stores (from August 5, 2021)

About Megha & Jigar: Megha Kumari and Jigar Mali, known for their exceptional quality and customisations that are highly artistic, stylish and utterly sophisticated, established this label in 2013. Label Megha and Jigar is the perfect blend of the uniqueness of India’s craft and tradition with the ever-changing nature of contemporary fashion.

What: Collection of running shoes for men

USP: Intended for speed and comfort, with better traction, grip, and cushioning, the Kicks Lounge collection is apt for gym, track, or road running companions, and even for everyday wear. Premeditated to construct a comfort fit system, these shoes provide optimum support at the point of maximum weight propelling stability in movement. The soles are made of stretchable woven materials and bio-engineered mesh, engaging all eco-centric eyes towards responsible fashion.

Price: Rs 4,995 onwards

Availability: At POS across India and online at albertotorresi.com

About the company: Alberto Torresi is India’s leading iconic footwear brand. Synonym to style and comfort, the brand renders uniquely crafted shoe range in the finest leather with shock cushioning and sturdy gripping soles.

What: Khadi cotton babywear and handmade paper slippers (0-2 years)

USP: The collection of sleeveless vests and frocks is made with 100 per cent hand-spun and handwoven cotton fabric that is soft on sensitive skin of the children and prevents from rashes or skin irritation. The collection also features handmade paper “use and throw” slippers which are 100 per cent eco-friendly and cost-effective.

Price: Rs 599 onwards

Availability: At Khadi showroom in Connaught Place, New Delhi and online on khadiindia.gov.in

About KVIC: KVIC is a statutory body formed by the government of India under the KVIC Act of 1956 that aims to nurse employment and economic uplift in rural India. KVIC constituted as an apex body under the Ministry of Micro, Small and Medium Enterprises to help plan, promote, facilitate, organise and aid in the development of Khadi and Village Industries in rural India in conjunction with other agencies involved in rural development.