Product Focus

Bhumika Sharma | Zoya

Bhumika Sharma | Zoya

What: Festive collection for women

USP: A homage to traditional embroideries, Zoya exemplifies drama and glamour in the ultra-modern way. Designed for the millennial bride and the Gen Z woman who today drive the sensibilities behind how Indian couture is styled, the designer gives a new perspective to this range with respect to traditional weaves and patterns with a contemporary touch.

Price: Rs 32,000 onwards

Availability: At Elahe Hyderabad & Elahe Calcutta stores, and online on bhumikasharma.in, Aza, Ogaan, Pernias Pop-Up Shop, One Couture, Aashni and Co, and Vesimi

About the company: Bhumika Sharma is a luxury women’s wear label that moulds ethnic materials in contemporary styles. Sharma’s designer ensemble comprises of modern and traditional outfits that are elegant yet playful.

Taneira | Tarang

Taneira | Tarang

What: Collection of handcrafted saris

USP: As the name suggests, the collection comprises statement saris with many-hued waves meeting the fine weaves of tussar making them classic ensembles, exuding sophistication and poise. Tarang incorporates pure, natural and soft fabric of tussar that offers a rich coarse texture and makes for elegant comfort wear for a variety of occasions.

Price: Rs 10,000 onwards

Availability: At Taneira stores and online on taneira.com

About the company: Launched in 2017, Taneira – the youngest brand from Titan Company Limited, offers close to 3000 unique pieces across saris and lehengas made only from pure and natural fabrics from over 65 regions in India, celebrating the diverse textiles and craftsmanship.

Chicco

Chicco

What: A/W 2021 collection for infants and toddlers (aged o to 5 years)

USP: With the autumn season approaching, Chicco has designed this collection to provide the babies optimal comfort. Certified via Oeko-tex standard 100, the range of t-shirts, jeans, dresses, and wide range of winter apparels such as sweaters, sweatshirts, jackets, etc are made using bio-cotton which is environment friendly.

Price: Rs 699 onwards

Availability: At Chicco & channel partner stores, and online on chicco.in

About the company: Chicco is an Italian manufacturer of childrens clothing and toys with retail outlets worldwide. It is owned by Artsana, a sales agency specialised in the production and distribution of products for venepuncture and medication.

Adidas x Kanye West | Yeezy Foam Runner

Adidas x Kanye West | Yeezy Foam Runner

What: Collection of foam sneakers

USP: The Yeezy Foam Runner feature injected EVA foam to provide lightweight and durability. These footwears are made using algae harvesting technology that helps to keep lakes clean. The soft top layer in the footbed offers comfort along with strategically mapped vents around the foot to provide air flow and breathability.

Price: Rs 7,999

Availability: Online on shop.adidas.co.in

About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.

Label Varsha | Festive Edit

Label Varsha | Festive Edit

What: Collection of kurtas for women

USP: Striking the perfect balance between age-old crafts and modern-day influences, the collection redefines festive dressing. An amalgamation of intricate embroidery work and rich fabrics, Label Varsha’s festive collection is effortlessly stylish. The collection features Kajal Aggarwal as their muse, showcasing designs in pastel hues and woven embroidery with lace detailing.

Price: Rs 6,499

Availability: Online at labelvarsha.com

About the company: Label Varsha is one of the most preferred brand in Indian ethnicwear. The brand offers outfits for every mood, be it elegant anarkali and kurta sets or stunning shararas.

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