Adidas | ICY Park
What: Collection of apparel, footwear, and accessories for men and women
USP: “Icy Park” is the third collection in Adidas and Beyonces ongoing Adidas x Ivy Park collaborative partnership. The gender-neutral collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories.
Price: Rs 6,000 onwards
Availability: At select Adidas stores in India from February 20, 2021 and online at shop.adidas.co.in from February 19, 2021.
About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.
Grado | Spring Summer 2021
What: Spring summer collection
USP: The Spring Summer 2021 collection showcases a fresh range of colours and designs for fabrics, a perfect line-up for the upcoming season as well as the weddings. The fabrics can be custom tailored into bespoke suits (single-breasted, double-breasted, tapered leg trousers and fitted jackets), bandhgalas, sherwanis and bundis too.
Price: Rs 500 onwards
Availability: At all major /leading retail outlets across India
About the company: The brand Grado is a coming together of synergies from legacy brands Grasim (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers - ranging from poly-viscose to cottons to worsted, under the same brand umbrella.
Fresh Up Mattress
What: Collection of sofa cum beds
USP: Made of premium quality furnishing fabric Chenille and Leatherlite, these sofa cum bed have an inner protective cover. The cover can easily be removed and washed and comes in a variety of colour options to make your space vibrant.
Price: Rs 5,843 onwards
Availability: Online at freshupmattresses.com
About the company: Fresh Up is a branded mattress line by one of India’s largest PU foam manufacturer, MH Polymers Pvt Ltd. Fresh Up brings about the very best of MH through covered PU foam mattresses that are tailored to bridge the gap between what is being currently offered in the market and what the consumers truly deserve.
American Eagle | Real Good
What: Collection of jeans
USP: ‘Real Good’ products include materials that have been sustainably produced and/or sourced, such as recycled polyester and nylon, as well as cotton that’s recycled, organic.
Price: Rs 1,000-6,999
Availability: At AEO stores and online at aeo.in
About the company: American Eagle Outfitters is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters and Aerie brands.
Neemans | The Cotton Classics
What: Collection of unisex sneakers
USP: The sneakers are moulded with lightweight natural rubber sole and a diamond pattern for a superior grip and durability, making them ideal for indoor and outdoor adventures. Made from natural fibres, the all-gender shoes are designed to meet the style quotient of the millennials as well as those who prefer the simplistic look.
Price: Rs 2,999 onwards
Availability: Online at neemans.com
About the company: Neemans is Indias first shoe brand to use a natural, renewable and sustainable fibre in its shoes—Merino Wool. Working in collaboration with the worlds leading manufacturing units and suppliers, Neemans brings a perfectly crafted, natural fibre shoe to Indian consumers.
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