Product Focus

Myaraa by Namrata Lodha x Kate Stoltz

Myaraa by Namrata Lodha x Kate Stoltz

What: Collection of hats and scarves for women

USP: The collaboration of light straw hats by Myaraa complemented with scarves crafted out of luxury fibres by Kate Stoltz, is an ode to the iconic 50s and 60s which brings back the classic styles such as Brigitte Bardot’s classic pink satin ribbon on a straw hat - a stark contrast to the overly casual style. The designs are finished with hand embroidered motifs in vibrant colours and intricate detailing, which showcase the individuality of each creation.

Price: Rs 3,999 – Rs 4,999

Availability: Online on myaraa.com

About Myaraa: Founded by Namrata Lodha in 2019, Myaraa presents a line of personalised hats, hand crafted by some of Indias finest artisans, that speak the charm of a true artisan with the design sensibilities of a modern, luxury brand.

About Kate Stoltz: A fashion designer based in New York City, Kate Stolz is funnelling her years sewing experience, her education, exposure to the fashion industry, creativity and endless energy into her own fashion label: Kate Stoltz NYC. Each dress in the Kate Stoltz NYC collection is made to order in Kates studio.

Jack&Jones | Unmatched

Jack&Jones | Unmatched

What: Collection of t-shirts, hoodies, sweatshirts, denim products and trousers for men

USP: The Unmatched collection of high-street fashion presents three main themes: chaotic void, vandal activism and workshop; each distinct in their own way for the inimitable personalities of today’s generation. Launched on virtual store, customers can don their creative hats to design their own apparel by mixing and matching key elements of garments such as neck designs, different colours of denim in various fits and choosing between a variety of t-shirt prints and colours –to create their very own Unmatched piece.

Price: Rs 2,499 onwards

Availability: Online on jackjones.in

About the company: One of Europes leading producers of menswear, Jack & Jones is riding high on a strong legacy of craftsmanship, unmatched quality and exemplary style. With humble beginnings that are dated back to 1990, the brand today holds an inimitable position in the sphere of trend inspired fashion for the cosmopolitan man.

Ritu Kumar | Vintage Soire

Ritu Kumar | Vintage Soire

What: Autumn Winter ’21 collection for women

USP: The collection beautifully captures the true ethos, culture, and aesthetics of the season which will bring forward a time of celebrations and warm greetings. Geo-retro prints in shades of scarlets, deep blues, and mustards to rich shades of greens and luscious teals, the festive collection is an elegant assortment for an easy everyday vibe. The vivid colour story also translates to breezy fabrics like chiffon and cotton along with roomy shapes of flowy dresses, kaftans, and suits made for various occasions.

Price: Rs 2,200-5,500

Availability: At Aarké store in Jalandhar and online on aarke.in Myntra, Tata Cliq and Nykaa Fashion

About the company: Ritu Kumar is one of the most renowned brands in India today. Since 1969, the brand has developed a unique style of its own, reflecting the heritage of Indian craftsmanship in a contemporary vocabulary.

Birkenstock x Proenza Schouler

Birkenstock x Proenza Schouler

What: Autumn Winter 2021-22 collection of unisex footwear

USP: The collection is inspired by a combination of utilitarian workwear and athletic footwear. Executed in a polished, specchio calf leather, the shoes feature a hook-and-loop closure in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic Birkenstock sandals, Arizona and Milano. The collaboration showcases iconic Proenza Schouler palettes with vibrant cobalt blue, rustic luggage burgundy, and elevated neutrals in black and ecru, a transitional colour range intended to carry the wearer from late summer to early fall.

Price: Rs 24,990 onwards

Availability: Online on Birkenstock.in/1774.com

About Birkenstock: Headquartered in Germany, Birkenstock is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the Birkenstock footbed. By the early 1970s, Birkenstock had become a global player, and today retails in more than 100 countries.

About Proenza Schouler: New York based womenswear and accessories brand, Proenza Schouler was founded in 2002 by designers Jack McCollough and Lazaro Hernandez.

Adidas x Beyonce | IVY Park Rodeo

Adidas x Beyonce | IVY Park Rodeo

What: Collection of apparel and sneakers for women

USP: Inspired by the inimitable style and undeniable influence of black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of black men and women on American western culture. The collection including 58 apparel styles, 5 footwear styles and 13 different accessories, celebrates oft-hidden history of black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

Price: Rs 4,599 onwards

Availability: At Adidas stores (from August 20) and online at shop.adidas.co.in (from August 19)

About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.

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