• Linkdin
Product Focus

It’s My Life Jeans Company

What: Denim shorts for women

USP: The over 25-piece range is inspired by colours and textures of summer. Made using fabrics exclusively woven in Spain, the range epitomises comfort and style while making a personal statement. Each style can be customised as per length, fitting and tone to get that perfect fit.

Colours: Sea green, blue grey and indigo blue. Price: Rs 5,400-6,400

Scavin

What: New spring summer collection comprises retro, vintage and nerdy sunglasses

USP: While giving a quirky look, the sunglasses protect the eyes from sun’s harmful rays. Aviators and wayfarers are a hot favourite among youngsters.

Price: Rs 1,199-2,399

Available: myntra.com, jabong.com, amazon.com and snapdeal.com

Celio

What: Spring/summer 2015 men’s collection consisting of both full-sleeved and half-sleeved shirts, linen trousers and bermuda shorts

USP: Adding a free-flowing, breezy, fresh and summery dimension to men’s fashion, the collection features a micro-collection featuring linen. The 100 per cent premium linen shirts have an undeniable nautical appeal – anchor micro-print shirts, fine marine-style pinstripes and thick sailor-style stripes. The collection has a strong presence of checks – classic ginghams, Madras or plaid-inspired checks – in a variety of standout colours.

Colours: Navy, maroon, sky blue and white.

Available: Exclusive standalone stores and shop-in-shops in leading departmental stores

Anuradha Raman

What: Summer collection 2015 for women

USP: Beat the heat in light weight garments in a collection that includes A-line and asymmetrical dresses, cotton skirts, tops, linen handblock print jacket, cotton mangalkari frock dress, cotton and kantha embroidered kurtas and skirts.

Colours: Light and pastel hues. Price: Rs 4,000 onwards

Available: Lodhi Road and Shahpurjat outlets in New Delhi

Amanté | Sunburst Collection

What: Lingerie for spring-summer

USP: Characterised with fun, flirty and happy elements, the collection boasts of a wide range of styles from molded, wired, darted to sweetheart necklines. The collection includes the luscious tropical bird print on the runways, doing the rounds globally. The two tone lace and contrast trims give the collection the flirtatious streak.

Colours: Nude, pink, aquamarine and tropical prints. Price: Rs. 395-1395

Available: Lifestyle, Shoppers Stop, central, Westside and MBOs. Also on leading online platforms like zivame.com, myntra.com, jabong.com and others
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel