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Product Focus

Suta | My Saree My crown

What: Collection of saris

USP: This collection is an ode to the bold, kind, quirky and the many other shades of women. The collection of handloom silk sarees coupled with machine embroidered pretty tulle blouses is a lovely combination of many worlds.

Price: Rs 5,600 (sari) and Rs 3,100 – 3,250 (blouse)

Availability: Online at suta.in

About the company: Sujata, an alumna of IIFT Delhi, and Taniya, an engineer and IIM Lucknow graduate, together founded the brand Suta. Every Suta product has a special journey and many of the products take weeks of dedicated work and immense craftsmanship before they are ready.

Dandelion Living | Summer Sonnet

What: Collection of dinnerware and table linen

USP: Inspired by tropic terrains and flora and fauna from our meadow of dreams, surrounded by the flutter and intricacies of moths, Summer Sonnet invokes through visual poetry the mystical land we’re longing for. The collection puts together tablescape setups through a mix of printed and textured tablecloths, and embroidered table linen. The capsule collection of handcrafted ceramic dinnerware comes to life in playful colours, soothing textures and surprising shapes.

Price: Rs 450 - 2,500

Availability: Online on dandeliondreams.co

About the company: Samyukta Nair is the founder of Dandelion, a bespoke sleepwear label.

Pink City | Saaj

What: Collection of ethnic wear for women

USP: The garments in this collection are a perfect amalgamation of ethnic silhouettes with modern-day sensibilities in bright, effervescent colours and intricate embroidery created with precision and skill, making every creation truly unique for the new age woman.

Price: Rs 22,500 - 42,500

Availability: Online on pinkcitybysarika.com

About the company: Started in 2014 by Sarika Kakrania, Pink City is a luxury pret label known for its effortless pieces with an inherent elegance that uses indigenous traditional craft techniques and innovative colour palettes. The brand is a one-stop destination for traditional bandhej, Leheriya, gharchola, shibori, tie- n-dye tunics and suits in vibrant colours.

Adidas Originals x Arwa Al Banawi

What: Collection of sneakers for women

USP: Adidas Originals collaborated with Saudi designer Arwa Al Banawi who is known for the way in which she elevates each of her collections with original storytelling by blending the traditional tailoring with contemporary perspectives to seamlessly bring together Eastern and Western influences. Seeking to empower women, while demonstrating a firm commitment to communicating Arab culture to the world, the Arwa Al Banawi Forum silhouette, pays homage to the designer’s Gulf roots; reimagining them in a new context.

Price: Rs 9,999

Availability: Online on shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

United Colors of Benetton

What: Sustainable fashion collection for men and women

USP: With environment day around the corner, UCB presents a collection specially curated with cognizance and consideration for the people who wear it and the environment that surrounds us. The specially curated collection features clothing in materials that are natural, recycled, regenerated or certified by global authorities in the sustainability field.

Price: Rs 1,700 - 11,000

Availability: Across all UCB stores

About the company: United Colors of Benetton is a clothing brand renowned worldwide for its colours, knitwear expertise and social commitment. A blend of Italian style and global research, UCB collections present on trend, quality outfits, in the respect of the environment and with the goal of creating a brighter future for all humans.

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