Ethnicity
What: Collection of Indian wear for women and men
USP: All the raw materials and surface ornamentation used to embellish the impeccable outfits are sourced from across India. Ethnicity has attires inspired by cultures from each state in India, ranging from the Kota Mahal collection inspired by the artistry and the usage of Mughal bhuttas and jaal prints of Rajasthan, to the vibrant karigari in the Kathiawad collection which comprises of lively fusion dresses as a tribute to the rich history of Kathiawad, inspired by the kutchi culture. The Kutchi Bharat motifs on breathable cottons and rayons, define the true essence of the collection, giving it an air of uniqueness.
Price: Rs 999 onwards
Availability: Online at ethnicity.in
About the company: As a home-grown fashion brand, Ethnicity continues to maintain that fine balance between staying true to Indian culture and yet branching out with modern trends. The collections are a celebration of colours, textures and craftsmanship, with India woven through its every fibre. Ethnicity caters to everyone from the young to the young at heart, through their seamless combinations of vintage and new-age products.