Product Focus

Mochi

Mochi

What: Collection of footwear for women

USP: Pumps are ideal option for footwear at work. Mighty Mule are flexible enough to go with any style. Loafers easily pair up with absolutely any type of work outfit. Peep-toe heels with variety of styles and colours are available.

Price: Rs 1,990 (Formal Pumps); Rs 1,290 (Casual Mules); Rs 1,690 (Casual Ballerinas); Rs 1,890 (Casual Loafers); Rs 1,345 (Formal PeepToes)

Availability: Mochi stores and online at mochishoes.com

About Mochi: Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps stay awesome in perfect daywear, party wear, work wear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women and kids.

Dandelion | Children of the Stars

Dandelion | Children of the Stars

What: Collection of sleepwear for adults

USP: Entirely handmade, all-cotton and styled in distinctive shades of blush pink, aqua, buttercup yellow, classic blue and cloud grey to correspond with the colours of the zodiac the collection revisits the Classic Notched Collar PJ and Shorts sets with each star sign intricately embroidered in a distinctive choice of colour.

Price: Rs 3,450-4,250

Availability: Online at dandeliondreams.co

About Dandelion: Hotelier Samyukta Nair’s line of sleepwear that is as comfortable to sleep in as it is beautiful to rise with.

Samshék

Samshék

What: Spring-summer collection of dresses and footwear for women

USP: Floral prints for dresses and tops give a fresh look. For casual outings, collection has palazzo pants and culottes. Tank tops, off-shoulder tops, and noodle straps that perfectly match to palazzos for a casual day out. Flip-flops, sneakers, and espadrilles are a good option to pair with casual outfits in summer. For a meeting one can wear linen or cotton coat, which gives a formal look yet keeps one cool in the summer.

Price: On request

Availability: Online at samshek.in

About Samshek: Indias first tech fashion brand, Samshék specialises in affordable luxury clothing for women. Samshék’s mantra is to offer fashion and quality combined with innovation and sustainability. The brand also offers customised clothing.

Mufti

Mufti

What: Spring-summer 2020 collection of shirts, trousers and footwear for men

USP: Fabrics like cotton, linens and blended tensile are used in the assortment of fuss free shirts. The range has details like hand stitching, epaulettes, patch-ins and double fold sleeves. The entire feel is natural, light and easy, perfect for the summer to come.

Price: Rs 1,599-2,999 (shirt); Rs 799-1,699 (t-shirt); Rs 2,699-3,999 (jeans); Rs 2,699-2,999 (joggers); Rs 2,499-3,599 (trousers) Rs 1,799 (shorts); Rs 2,499-3,499 (footwear)

Availability: At all Mufti stores and online on muftijeans.in

About Mufti: Founded in 1998 as a menswear brand, Mufti focused on providing progressive fashion to its customers. Since its inception, Mufti has evolved as a brand that offered casualwear in the shirt and denim categories; to one that now offers a range of t-shirts, shorts, joggers, outerwear, blazers and some accessories also.

Wrangler | Monochrome

Wrangler | Monochrome

What: Collection of tees, shirts and denims for men

USP: This collection introduces a fresh outlook featuring asymmetrical designs, HD prints, reflective prints and accentuated blurred print styles. The men’s denim range stars reflective elements and pocket detailing.

Price: Rs 2,995 onwards (jeans); Rs 995 onwards (top wear)

Availability: At all Wrangler stores in India

About Wrangler: The heritage of Wrangler goes back 70 years, when the brand was launched in the US. Wrangler was the first five-pocket jeans to be test-fitted and endorsed by real-life cowboys. In India, the brand has evolved to meet the needs of the ‘urban cowboy’ with a range of fashion apparel that is contemporary and fashionable yet rugged.

expert speak VIEW ALL

Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta | Sep 11,2015
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta | Aug 12,2017
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel | Jun 24,2016
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash | Apr 25,2016
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra | Sep 02,2015
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta | Jan 23,2016
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo | Oct 10,2019
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh | Jan 21,2016
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn | Feb 04,2016
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta | Dec 23,2016