Product Focus

Happy Mimosa | Moroccan Winds

Happy Mimosa | Moroccan Winds

What: Winter collection for women

USP: Available in different sizes, the collection takes inspiration from modern Moroccan vibe. It has light silhouettes and traditional colours presenting a look that fits for any set of a happy day.

Price: Rs 3,500 onwards

Available: happymimosa.com

About Happy Mimosa: Born from the understanding that fashion needs to be mindful yet stay true to its intrinsic qualities of creativity and expression, Happy Mimosa is a brand that focuses on championing the Indian crafts and mixing it with an international vibe with the fresh cuts, good styling and yet very mindful of all the practises. At Happy Mimosa, the vision is to build a modern luxury brand with artisanal products that are deeply rooted in heritage. The focus is on a sustainable and wholesome approach towards the entire design ethos.

Dandelion | Children of the Stars

Dandelion | Children of the Stars

What: Collection of sleepwear for adults

USP: Entirely handmade, all-cotton and styled in distinctive shades of blush pink, aqua, buttercup yellow, classic blue and cloud grey to correspond with the colours of the zodiac the collection revisits the Classic Notched Collar PJ and Shorts sets with each star sign intricately embroidered in a distinctive choice of colour.

Price: Rs 3,450-4,250

Availability: Online at dandeliondreams.co

About Dandelion: Hotelier Samyukta Nair’s line of sleepwear that is as comfortable to sleep in as it is beautiful to rise with.

Samshék

Samshék

What: Spring-summer collection of dresses and footwear for women

USP: Floral prints for dresses and tops give a fresh look. For casual outings, collection has palazzo pants and culottes. Tank tops, off-shoulder tops, and noodle straps that perfectly match to palazzos for a casual day out. Flip-flops, sneakers, and espadrilles are a good option to pair with casual outfits in summer. For a meeting one can wear linen or cotton coat, which gives a formal look yet keeps one cool in the summer.

Price: On request

Availability: Online at samshek.in

About Samshek: Indias first tech fashion brand, Samshék specialises in affordable luxury clothing for women. Samshék’s mantra is to offer fashion and quality combined with innovation and sustainability. The brand also offers customised clothing.

Mufti

Mufti

What: Spring-summer 2020 collection of shirts, trousers and footwear for men

USP: Fabrics like cotton, linens and blended tensile are used in the assortment of fuss free shirts. The range has details like hand stitching, epaulettes, patch-ins and double fold sleeves. The entire feel is natural, light and easy, perfect for the summer to come.

Price: Rs 1,599-2,999 (shirt); Rs 799-1,699 (t-shirt); Rs 2,699-3,999 (jeans); Rs 2,699-2,999 (joggers); Rs 2,499-3,599 (trousers) Rs 1,799 (shorts); Rs 2,499-3,499 (footwear)

Availability: At all Mufti stores and online on muftijeans.in

About Mufti: Founded in 1998 as a menswear brand, Mufti focused on providing progressive fashion to its customers. Since its inception, Mufti has evolved as a brand that offered casualwear in the shirt and denim categories; to one that now offers a range of t-shirts, shorts, joggers, outerwear, blazers and some accessories also.

Wrangler | Monochrome

Wrangler | Monochrome

What: Collection of tees, shirts and denims for men

USP: This collection introduces a fresh outlook featuring asymmetrical designs, HD prints, reflective prints and accentuated blurred print styles. The men’s denim range stars reflective elements and pocket detailing.

Price: Rs 2,995 onwards (jeans); Rs 995 onwards (top wear)

Availability: At all Wrangler stores in India

About Wrangler: The heritage of Wrangler goes back 70 years, when the brand was launched in the US. Wrangler was the first five-pocket jeans to be test-fitted and endorsed by real-life cowboys. In India, the brand has evolved to meet the needs of the ‘urban cowboy’ with a range of fashion apparel that is contemporary and fashionable yet rugged.

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