Product Focus

Mufti | Preppy Sport

Mufti | Preppy Sport

What: Autumn-winter collection 2019

USP: The new preppy sportwear, perfectly encapsulates a look that’s part varsity and part athleisure chic. The patterns in houndstooth, colour block and overarm tape detail with easy material like scuba fabrics will make sure your style quotient is at an all-time high.

Price: Rs 4,499 (white); Rs 3,799 (red); Rs 2,799 (navy blue); Rs 3,799 (navy)

Available: muftijeans.in

About the company: Founded in 1998 as a menswear brand, Mufti focused on providing progressive fashion to its customers. Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of t-shirts, shorts, joggers, outerwear, blazers and some accessories also.

Bodycare | Thermals

Bodycare | Thermals

What: Winter collection for men, women and children

USP: The products are made using innovative anti-bacterial technology to neutralise odour causing bacteria, allowing long lasting freshness and hygiene.

Price: Rs 430 onwards (mens) , Rs 399 onwards (womens)

Available: bodycareapparels.com

About the company: Founded in the year 1992 by Satish Gupta, Bodycare International Ltd today enjoys the distinction of being countrys leading manufacturer and supplier of kids undergarments, infant wear, thermals & loungewear for complete family. With a constant thrust on cutting edge research and technology, the company is credited with pioneering products that have revolutionised the innerwear apparel industry.

Hush Puppies | Knit Joggers

Hush Puppies | Knit Joggers

What: Winter collection of footwear for men, women and children

USP: Usage of premium materials coupled with superior technology makes the collection ultra-light and durable. The new collection comes in a cool colour scheme ranging from light grey to ivory to navy and is the perfect blend of comfort and style. The shock-absorbing sole coupled with the bounce insole gives the joggers, three times the bounce than normal.

Price: Rs 4,999 to Rs 6,999

Available: Hush Puppies store and Hushpuppies.in

About the company: Founded in 1958, Hush Puppies is the American brand of contemporary, casual footwear for men, women and children. Since decades, Hush Puppies has been leading the casual lifestyle revolution — helping people embrace everyday comfort.

The Holiday Hoodie

The Holiday Hoodie

What: Holiday season collection of hoodies

USP: The collection brings together Ashish Gupta’s quest to have glitter and sequins in every wardrobe, with Clove’s mission of celebrating everyday luxury, in the form of not-so-basic hoodies that brings the fun and soul back to Christmas season.

Price: Rs 15,000

Available: Samyukta Nair’s concept store Clove

About the company: Clove offers owner Samyukta Nair’s favourites across fashion, design and craft from India. Classic and eclectic, it appeals to a diverse set – the local, the gifter, the traveller, the collector – housing a whimsical yet purposeful edit.

Crocs

Crocs

What: Winter collection of footwear for women and children

USP: With winter season around, the assortment comprises Luxe Lined Collections for children having shearling at the cuffs and faux shearling liners for warmth.

For women, Crocband winter dots/Smoke women boot features water resistance and insulation with Croslite foam construction. Lodge point suede women boot features suede and a trend-right ankle-height that’s up for any occasion. The Leigh wedge chelsea women boot has suede uppers and the stretch panels with soft foam footbed on top of a shock-absorbing wedge heel, resulting in Dual crocs comfort.

Price: Rs 3,995-6,995

Available: Online on shopcrocs.in

About Crocs: Crocs, Inc is a world leader in innovative casual footwear for women, men and children. Every pair of shoes within Crocs’ collection contains croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

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