Product Focus

Moda Biella

Moda Biella

What: Luxurious winter collection for men

USP: The latest collection integrally focuses on exquisiteness in its fabrics. As a brand, Moda Biella entrusts using only the best quality comfort fabric, woven with natural fibres that have a rich lustre, that look impeccable, that feel comfortable and that stand out in comparison to other fabrics available in the market.

Price: Rs 1,500 onwards (for merino blends); Rs 11,000 onwards (wool cashmere blends)

Available: At all premium and leading retail stores across India

About the company: Moda Biella has been a revered brand in Italy for many years. The fabrics are truly top notch- with superfine exotic fibres to produce a remarkable array of superfine cloths. With a line-up of finely designed fabrics, this brand is not only deep-rooted to its heritage of making world class fabrics but also excels in technical innovation, and outstanding colour and design features.

Grado

Grado

What: Festive collection for menswear

USP: From the plethora of fabrics in the menswear segment, each fabric features a sophisticated amalgamation of comfort with style. Due to the sheer variety in the range, there is something for all age groups, across various price points.

Price: Rs 850 onwards

Available: At all premium and leading retail stores across India

About the company: The brand Grado is a synergistic coming together of legacy brands Grasim (erstwhile Gwalior) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. Grado caters to maximum product segments and across a range of price; so, there is comfort and style for everyone.

Ferrara

Ferrara

What: Collection of luxury fabrics for men

USP: The variety of fabric for the suit offerings include, cashmere, mohair and merino wool blends. The fabric has an Italian design sensibility, and drapes remarkably well when tailored.

Price: Rs 4,500 onwards

Available: At all premium and leading retail stores across India

About the company: Ferrara is synonymous with Italy and is a luxurious menswear brand. The fabrics have exotic blends and they embody the true aesthetic of the Italian culture.

Samshék

Samshék

What: Casual wear for women

USP: Samshék is one of the first to introduce the 3D body scanning technology in India and runs the campaign #sizenobar which creates clothing for any size and any body type. They have a digital option to input one’s personalised measurements at their store and online as well.

Price: Price on request

Availability: samshek.com

About the company: Samshék - Indias first tech fashion brand that specialises in affordable luxury clothing for women. A fashion-forward tech brand that combines digital experience with inspirational fashion to empower women to feel confident in their own skin. Their mantra is to offer fashion and quality combined with innovation and sustainability. The brand also offers customized clothing best suited to ones body shape and personal style.

Anuradha Ramam

Anuradha Ramam

What: New saree collection for women

USP: Each saree in this collection is handcrafted and unique. It can be worn for parties, functions or occasions, to become the centre of attraction.

Price: Rs 10,000

Availability: Anuradha Ramam Store, New Delhi and online at anuradharamam.com

About the company: Anuradha Ramam’s contemporary yet traditional designs cater to the taste and requirement of the modern woman - a true textile revivalist. Her designs sport the confluence of fusion clothing that has a distinctive flavour, deep sense of aesthetics, attention to detail, unparalleled craftsmanship and an undeniable vibrancy.

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