What: Collection of shirts for men
USP: In collaboration with Fabric Monde, a Bengaluru based startup, the handcrafted range of shirts are environmentally safe. The fabric for the range are sourced from Fabric Monde with an attempt to revive the dying spirit of authentic Indian textiles. The assortment pays tribute to the hands of history by providing opportunities to skilled artisans involved in these crafts. Every garment from the assortment has a hand-crafted element in it and unique stories to convey. The tag on the garment tells its story once its QR code is scanned.
Price range: Rs 2,500-3,700
Available: All outlets of Fabric Monde and online on fabricmonde.com
About True Blue: Launched in May 2016, True Blue is a joint venture between cricket legend Sachin Tendulkar and Arvind Fashion Brands Limited. The menswear label embodies the spirit of the global Indian, the 21st-century traditionalist equally at home in New Delhi and New York.
About Fabric Monde:
An apparel brand Fabric Monde started from one corner of NSRCEL, IIM Bangalore. Within 1.5 years of starting its operations, the brand has now evolved as one of the leading sourcing partners for fashion brands. With about 10,000 SKUs in their basket, this B2B platform has stood out to be a perfect destination for fabrics to various brands such as Raymond, Van Heusen, True Blue, Lee, Wrangler, Louis Philippe, House of Anita Dongre.